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Health Informatics Journal
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What's this?

How consumers search for health information

Elaine G. Toms

Canada Research Chair in Management Informatics Centre for Management Informatics, Faculty of Management, Dalhousie University, Halifax, Nova Scotia, Canada B3H 3J5 E-mail: etoms{at}dal.ca

Celeste Latter

Maritime Family Practice Research Network, Department of Family Medicine, Dalhousie University, Halifax, Nova Scotia, Canada B3H 2E2 E-mail: celatter{at}dal.ca

To date most of the research concerning consumer health information has focused on trust and quality of health information websites. In this research, we observed 48 consumers searching for four health-related topics (some of their own choosing) using Google. Using transaction logs, video screen capture, retrospective verbal protocols and self-reported questionnaires, we examined holistically the consumer's search process. Results indicate significant problems in query formulation and in making efficient selections from results lists.

Key Words: consumer • health • information • searching

Health Informatics Journal, Vol. 13, No. 3, 223-235 (2007)
DOI: 10.1177/1460458207079901


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